By Shafeeq Ahmad (Editor-in-Chief, Red Bulletins)
Publisher: Red Bulletins
Published: August 23, 2025 – 11:15 AM EDT
Key Takeaway
Apple has announced its first subscription price increase for Apple TV+ since 2023. Starting August 21, 2025, monthly plans have risen from $10 to $13, marking a significant 30% jump. This update takes effect immediately for U.S. users. The Economic Times
What’s Driving the Price Hike?
- Content Investment: With blockbuster originals like Severance, Ted Lasso, and The Morning Show driving viewership, Apple likely needs increased funds to sustain high-quality programming.
- Streaming Industry Trend: Rising costs across platforms—ballooning production budgets, licensing fees, and inflation—are forcing many services to revise pricing.
- Consumer Impact: At $13/month, Apple TV+ remains competitively priced compared to larger services, but budget-conscious subscribers may reconsider their options.
What You Should Know
| Item | Insight |
|---|---|
| Effective Date | The new price applies from August 21, 2025. The Economic Times |
| Subscription Tier | Applies to the standard Apple TV+ monthly plan; higher tiers like Apple One may remain unchanged. |
| Content Library | Subscribers continue to have access to award-winning originals and exclusive features—no content removal announced. |
| Alternatives | With competitors like Netflix, Disney+, and HBO Max offering varied pricing, the increase could push some to shop around. |
| Bundled Offerings | Apple TV+ still features as part of the Apple One bundle—options to offset the hike for multi-service users. |
Not immediately clear—Apple hasn’t issued separate pricing for annual plans, but the monthly surcharge likely applies to auto-renews.
No new discount tiers have been introduced. Students and families should review bundle options or promotional offers via Apple.
The next billing cycle after August 21 will automatically reflect the $3 increase.
Yes—platforms across the industry, from Netflix to Disney+, have recently raised prices or introduced new tiered packages.
No announcements yet, but the move signals Apple’s continued investment in premium content and possibly enhanced user features in the pipeline.
